Last year, RAM took a big risk with the introduction of a diesel engine onto its RAM 1500 pickup truck. The advantages to diesel power are clear – lower emissions, better gas mileage – but some people weren’t sure how the diesel would fare in a segment that is typically dominated by gasoline engines. So in order to account for the risk that it was taking with the EcoDiesel, RAM only allocated 10 percent of the trucks that it produced to have an EcoDiesel engine.
Now that the 2014 RAM 1500 has been out for nearly a year, we can say with certainty that the EcoDiesel was a resounding success. And just last week, Chrysler announced that the new RAM 1500 Bemidji residents can’t wait to get their hands on will be even more focused on the EcoDiesel engine. In fact, the proportion of RAM 1500 trucks produced that will features the EcoDiesel is set to double from 10 percent to 20 percent.
According to Rob Hegbloom, RAM Truck president and CEO, there’s a high demand for the EcoDiesel engine because of its excellent fuel economy and its exclusivity. Drivers of the 2014 RAM 1500 equipped with the EcoDiesel can expect to get a combined 23 miles per gallon (20 city, 28 highway), which is one of the highest numbers out there for a pickup truck. No longer does driving a light-duty pickup truck have to break the bank. Also, as of now, the EcoDiesel is the only diesel engine available for light-duty pickups on the market.
If you’re interested in the capabilities and advantages of diesel fuel, come get behind the wheel of the 2014 RAM 1500 right here at Bemidji Chrysler Center!